How advertising with Lovitlocal compares
16.09.25
When it comes to advertising, the key question every business asks is: “How many people will see my ad, and what will it cost me?”
The industry uses a standard measure called CPM (Cost Per Thousand Impressions) to compare different advertising channels. In simple terms, CPM shows how much it costs to reach 1,000 people with your message.
At Lovitlocal, we’ve run the numbers and here’s how our screens stack up against other options.
What’s CPM?
- CPM = Cost ÷ Impressions × 1,000
- Example: Spend £150 and your ad is seen 187,200 times over 3 months (based on 600 daily shoppers)
- That’s a CPM of just £0.80.
This gives us a fair way to compare Lovitlocal’s community-based advertising screens with Facebook/Instagram, Google, billboards, radio, and print.
The Frequency Advantage
With an average 10-minute dwell time, each shopper sees your ad around 4 times in a single visit.
This means Lovitlocal doesn’t just deliver raw impressions it delivers frequency, which is proven to boost brand recall. While a campaign might deliver 187,200 impressions per screen over 3 months, that’s around 46,800 unique shoppers – each seeing your ad multiple times.
The Numbers: Lovitlocal vs Other Ad Mediums
| Advertising Medium | Typical CPM (£ per 1,000 views) | What £150 Buys You | Notes |
| Lovitlocal Screens | £0.80 | 187,200 local views over 3 months | Real-world, repeat daily exposure with ~4 views per shopper |
| Facebook / Instagram Ads | £5–8 | 18,000–30,000 views | Online, subject to scrolling & clutter |
| Google Display Ads | £4–6 | 25,000–37,000 views | Online banners, high competition |
| OOH Billboards | £10–15 | 10,000–15,000 views | Large format, but high cost |
| Local Radio | £5–12 | 12,000–30,000 listeners | Audio-only, no visuals |
| Local Print Ads | £10–25 | 6,000–15,000 readers | One-off, limited shelf life |
Why Lovitlocal Win on Value
- Lowest CPM by far
At just £0.80 per thousand impressions, Lovitlocal screens are dramatically cheaper than Facebook/Instagram, Google, billboards, or print.
- Real-World Impressions
Every impression is a real person physically seeing your ad in their community, not bots, not background noise.
- Targeted in the Heart of Communities
Our screens are placed in busy trusted local locations, meaning your advertising is targeted right at the heart of your community.
- Measurable Results
Lovitlocal tracks every ad play and every interaction on our touchscreens giving you proof your campaign is working.
- Repetition Builds Recall
Locals pass our screens daily, so your brand isn’t just seen once – it’s remembered.
The Bottom Line
For businesses looking to get maximum visibility with minimum spend, Lovitlocal’s advertising screens offer one of the best CPM values of any major advertising medium.
With packages starting from £150 for 3 months per site, you can put your message in front of tens of thousands of real local people. Targeted advertising in the heart of your community for less than the price of a single boosted Facebook post.
Ready to make your business unmissable? Start your campaign today!