Blog - Lovitlocal

The Evolution of OOH: Why Interactive Advertising Is Winning

Market Overview Out-of-Home (OOH) advertising is experiencing strong global growth, driven by rapid urbanisation, digital transformation, and better audience targeting. Brands are increasingly turning to digital displays to reach consumers on the move with more dynamic, relevant, and measurable campaigns. The Shift to Interactive & Experiential Advertising Today’s consumers expect immersive, personalised experiences that blend […]

Real-Life Targeted Advertising: The power of being where people already are

In an age where consumers scroll past hundreds of online ads every day, true attention has become the rarest currency. Pop-ups, pre-rolls, and endless social feeds have turned digital advertising into background noise. That’s why real-life engagement is more powerful than ever and our touchscreen advertising terminals put your brand right where attention still exists: in the heart of local […]

Attention in advertising

What We’re Learning About Attention in Advertising Attention. A buzzword in the advertising industry that everyone agrees is crucial, yet still feels difficult to truly capture. We’re kicking things off by sharing a few insights that have sparked our thinking lately: some fresh perspectives on attention and how it relates to modern advertising. Here’s some […]

How advertising with Lovitlocal compares

When it comes to advertising, the key question every business asks is: “How many people will see my ad, and what will it cost me?” The industry uses a standard measure called CPM (Cost Per Thousand Impressions) to compare different advertising channels. In simple terms, CPM shows how much it costs to reach 1,000 people with your message. […]

The Power of TAP in Marketing Engagement

Discover the Power of the Tap in Advertising Why customer taps matter more than impressions To begin with, impressions may tell you how many people saw your ad. However, it’s the tap—the deliberate interaction—that reveals who truly noticed, connected, and wanted to know more. This illustrates the power of the tap. At Lovitlocal, our touchscreen […]

5 Key benefits of digital marketing – the Lovitlocal way

What Is Digital Marketing? (Lovitlocal Perspective) Digital marketing is promoting your products or services through websites, social media, emails, and ads. The goal is to reach more people, grow your brand, and increase sales. With Lovitlocal’s love it local mindset, you’re not just targeting anyone, you’re connecting with the right people in your own local community […]