How advertising with Lovitlocal compares
When it comes to advertising, the key question every business asks is: “How many people will see my ad, and what will it cost me?” The industry uses a standard measure called CPM (Cost Per Thousand Impressions) to compare different advertising channels. In simple terms, CPM shows how much it costs to reach 1,000 people with your message. […]
Read more
The Power of TAP in Marketing Engagement
Discover the Power of the Tap in Advertising Why customer taps matter more than impressions To begin with, impressions may tell you how many people saw your ad. However, it’s the tap—the deliberate interaction—that reveals who truly noticed, connected, and wanted to know more. This illustrates the power of the tap. At Lovitlocal, our touchscreen […]
Read more
5 Key benefits of digital marketing – the Lovitlocal way
What Is Digital Marketing? (Lovitlocal Perspective) Digital marketing is promoting your products or services through websites, social media, emails, and ads. The goal is to reach more people, grow your brand, and increase sales. With Lovitlocal’s love it local mindset, you’re not just targeting anyone, you’re connecting with the right people in your own local community […]
Read more
Brand awareness: Why consistency is the secret to business growth
What is brand awareness? Brand awareness is the extent to which customers recognise and remember your business. For example, it’s what makes people think of McDonald’s when they crave fast food or Nike when they need new trainers. In other words, strong brand awareness ensures that your business is top-of-mind when people are ready to […]
Read more