Brand awareness: Why consistency is the secret to business growth

What is brand awareness?

Brand awareness is the extent to which customers recognise and remember your business. It’s what makes people think of McDonald’s when they crave fast food or Nike when they need new trainers.

For a local business, strong brand awareness means:

• Customers remember your name when they need your services.
• They trust your business over unfamiliar competitors.
• Your brand feels familiar, credible, and dependable.

How do Customers recognise brands?

Customers identify brands through visual and verbal cues, logos, colours, fonts, slogans, and advertising messages. If your branding keeps changing, customers may not recognise or trust you. That’s why consistency is so important.

Why consistency matters

• Builds Trust
• People trust businesses that appear stable and reliable. If your branding is inconsistent, it can make you seem disorganised or unprofessional.
• Increases Recognition
• The more often people see your brand, the more likely they are to remember it. Repetition builds familiarity.
• Creates Emotional Connection
• Customers are more likely to choose brands they feel connected to. Familiarity breeds comfort and comfort drives decision-making.
• Reinforces Your Message
• One ad won’t make people remember you. But consistent, repeated exposure will.

Touchscreen advertising terminals – Your brand’s frontline presence

At Lovitlocal Our advertising terminals are a powerful tool for building consistent brand awareness in your local area. Here’s how we help you stay top-of-mind the love it local way:

• We create eye-catching ads using your logo, branding, and imagery to ensure instant recognition.
• Our screens are placed at the front of the queue capturing the attention of customers while they wait.
• Your ad is seen by thousands of people every month in high-traffic locations.
• We use clear, simple messaging so your brand is easy to remember and trust.

The businesses that win keep showing up

Look at any successful brand big or small. They don’t market for one month and disappear. They stay visible, stay consistent, and keep reminding customers who they are.
So ask yourself: Is your business showing up often enough to be remembered?
If you’re ready to build a reliable, visible presence in your community, our touchscreen terminals are ready to help you do just that. Let’s make your brand unforgettable.